Sarah FitzGerald
Art Director, Designer
Johannes Leonardo
GCD: Zoe Kessler
CD: Grace Martin
Motion Designer: Sarah Tamani
To increase Uber’s drivers program, we created a campaign around the autonomy and control you have as a driver, being your own boss. I led design of all assets, managing a motion designer utilizing the Uber brand design appraoch combined with each of our unique real-life Uber drivers.