Sarah FitzGerald
Sr. Designer, Art Director
Johannes Leonardo
GCD: Zoe Kessler
CD: Grace Martin
Sr AD: Jose Contreras
Sr Copywriter: Sam Geloso
To increase awareness of Uber’s Reserve feature we looked to Airport Dads – the archetypal planner and unlikely frontman whose hypervigilance provides the same benefit as our product. Peace of mind.
We built an exclusive Airport Dad Lounge in Chicago O’Hare airport. A planners paradise, it had everything an Airport Dad could need or want. Exclusive swag for these planning pros to keep them properly attired from head to toe. Custom hats, eye masks, socks, Lusso footwear, bag tags, and Away luggage.