Sarah FitzGerald
Art Director, Designer
Johannes Leonardo
GCD: Zoe Kessler
CD: Grace Martin
Sr AD: Jose Contreras
Sr Copywriter: Sam Geloso
To increase awareness of Uber’s Reserve feature we looked to Airport Dads – the archetypal planner and unlikely frontman whose hypervigilance provides the same benefit as our product. Peace of mind. We built an exclusive Airport Dad Lounge in Chicago O’Hare airport. A planners paradise, it had everything an Airport Dad could need or want, all of which I designed. Exclusive swag for these planning pros to keep them properly attired from head to toe. Custom hats, eye masks, socks, Lusso footwear, bag tags, and Away luggage. I also led design for the cozy high-end feel of the lounge itself, and handled all signage and typographic application.