Sarah FitzGerald
Art Director, Designer
Inside Gaga’s studio a beckoning screen responds to human presence and generates a personalized aura. The screen acts as a mirror, to reflect yourself enveloped in live color. This creates an obvious selfie moment but also produces a personalized QR code that once scanned, leads you to your personalized aura-scope and acoompanying shoppable items through Klarna. We also created custom Klarna X MTV style films that can be seen through peepholes in the studio.
Read about the partnership here.
See peephole videos here, here and here.
Password: KLARNA
2022 Art Director: Sarah FitzGerald
Klarna in-house team
Copywriter: Camille Muson