Sarah FitzGerald
Art Director, Designer
Klarna in-house team
Copywriter: Camille Muson
I led the art direction for this immersive digital shopping journey from Lady Gaga’s creative hideaway all the way to the Klarna app. Inside Gaga’s studio a beckoning screen responds to human presence and generates a personalized aura. The screen acts as a mirror, to see yourself enveloped in live color. This creates an obvious selfie moment but also produces a personalized QR code that once scanned, leads you to your personalized aura-scope and acoompanying shoppable items through Klarna. If you happen to be deemed Electric PInk, Klarna will suggest you buy rebellious items such as a bright pink balconette bikini. We also created custom Klarna X MTV style films that can be seen through peepholes in the studio.
Read about the partnership here.
See additional brand moments (peephole videos) here, here and here. Password: KLARNA