Sarah FitzGerald
Art Director, Designer

instagram: the crew takes prom
A campaign centered around connection and the small everyday acts of creativity that spark it, using the authentic, awkward humor of today’s youth as a lens. I led the design for the national ooh campaign spanning from ig story to digital spectacular. The design approach expresses IG’s UI as the emotional connective tissue that it is, focusing on the natural cause and effect of ig, from story like to dm.

2024 Sr Designer: Sarah FitzGerald
Agency: Johannes Leonardo
GCD: Jeph Burton, Hunter Hampton
ACD: BBari Schechter
Sr AD / Sr CW: Kevin Luu, Karan Raikar
Design Director: Eric Bubas
Photographer: Mayan Toledo

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